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What makes an effective user story?

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We've all heard the phrases INVEST and SPIDR (or maybe not, I didn't know about SPIDR until two weeks ago) but there are certain techniques that can make an effective user story. I don't want to focus too much on how to split user stories, but more so how I believe a well elaborated user story may look after working with various team members. I have a set template ( found here ) that I tend to always use and seems to work well with my teams. The scenario that we will talk through today will be a customer wanting to login to their portal using their mobile phone number. House keeping table Who are the various stakeholders? What is the reference number? (JIRA) This provides a context of who the collaborators of the story were/are and how we can navigate the land of JIRA. User Story Your usual format of "As a...I want...So that..." Who is the user? (As a),  What are we building? (I want) What is the value (So that) As a customer I want to prov...